The start
The start of this open working project where we look at what's the come and what our starting point is.
Sprint 1 - Planning & creative exploration
Course Brand Development
We’re implementing full brands for both upcoming and existing premium courses, using our extensive, flexible theming system to give you a taste of what’s to come with open working projects.
How we got here and what project success looks like
We take a look at where we started with the course marketing pages and what the success of this project looks like. We also look back on experimentations since launch.
Sprint 1 - Planning & creative exploration
Getting started on design discovery
Jason walks us through the early parts of design discovery while showing how keeping things lean is really beneficial.
Sprint 1 - Planning & creative exploration
A look at the codebase and what needs refactoring
Andy runs us through what a mess he's made in the past, how to rectify that mess and how to avoid being nerd-sniped to maintain a focus.
Sprint 1 - Planning & creative exploration
Initial creative exploration
With a lot of groundwork complete, Jason now has space to do some creative exploration on both courses which have completely different starting points and vibes.
Sprint 1 - Planning & creative exploration
Let’s talk about conversion optimisation and how we’re approaching it
Andy runs through some common deceptive patterns and tactics that marketers use to manipulate users and then shows how we're doing things differently on our course marketing pages.
Sprint 2 - Creative production
Dealing with feedback on the creative exploration
Jason picks out a few key areas of our approach to dealing with client feedback. These are broad principles and can be applied in pretty much any project where you’re dealing with external partners.
Sprint 2 - Creative production
Going all-in on a design idea
Jason explains his design process and how going all-in unearths the finer details that truly makes your work stand out while also delivering the desired overall impact.
Sprint 2 - Creative production
Our aim with open working projects is to provide progressive movements with excellent web experiences and to also provide the tech community with elite, real world education.
We can only do this with your support though! For us to continue delivering this work, we need to replace our revenue from commercial client projects. Your support with either a pay what you can afford monthly donation, or a one-off donation will go a long way to doing exactly that.
Support Piccalilli
and see how we’re planning to make a genuine, positive impact