Design review feedback can be hard to stomach when you've put so much into your design work, but Jason shows how the greater good is so much more important than taking it personally.
Jason explains how so much of being a great designer is feeling confident in finding something within the messaging of a piece of work that you can confidently stand behind and centre your design around.
Jason explains his design process and how going all-in unearths the finer details that truly makes your work stand out while also delivering the desired overall impact.
Jason picks out a few key areas of our approach to dealing with client feedback. These are broad principles and can be applied in pretty much any project where you’re dealing with external partners.
With a lot of groundwork complete, Jason now has space to do some creative exploration on both courses which have completely different starting points and vibes.