Our principles on AI

I want to make Piccalilli’s position absolutely clear on LLMs and generative AI. I’ll keep this extremely short because our feeds are already dominated by AI discourse.

I just think it’s important for you, the reader, to understand our position. This article serves as a canonical reference to our position ongoing.

Where we stand: our principlespermalink

1. We will never publish AI-generated content, be it words, code, video, audio and images
2. We won’t boost content that we suspect has been wholly, or partially generated by AI
3. Content submitted by guest authors that is wholly or partially generated by AI will be immediately rejected

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Humans writing for humans, alwayspermalink

That’s what we do and what we will always do. We’re not going to “optimise” for LLMs and crawlers. We’ll continue to do everything to optimise for humans instead like hyper-focusing on the reading experience.

Let’s be honest, AI-generated content generally reads like complete trash and is a disservice to human readers. It would be offensive of us to subject readers to content of such poor quality. Surely they’d rather just read the prompt!

We would never accept plagiarised and stolen work, regurgitated by a word shuffler on our publication that we invest so much into making great, either.

You can count on Piccalilli, as always, not to jump on the bandwagon and instead, take a pragmatic, measured approach. We’ve done that, we’ve tried AI tools — to assist with development on real world agency projects — and after all of that time and effort, our opinion is these tools are quite useful for some stuff but generally over-hyped, wasteful and were often responsible for a low quality output that we ended up throwing out.

That outcome doesn’t come even close to the standards we hold here, so you can trust Piccalilli to continue to be focused on you, the human reader, and extremely high quality content, always.

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