This is a great example of an organisation navigating the changing landscape of publishing in a good way. The folks 404 Media (a fantastic publication) have invested in both their platform and others using Ghost CMS so people that are paying to read their stuff, get the most convenient delivery method: a full HTML RSS feed.
It’s something that’s very much at the front of my mind at the moment as we’re navigating some full HTML RSS issues since our re-platform to Astro. It’s also something we’re investing in heavily for the platform as it evolves into a publisher because if people are giving you money: you gotta damn well make sure they are getting an excellent experience on your website and via RSS!