#78

21 March 2025

This is a top class case study with some stunning client branding work. I like how they’re using shape and flow in the web aspects they worked on too.

No surprises to anyone that I’m all over this.

Even the most motivated person engaging with an interface is more distracted than they realize and has less cognitive bandwidth available than they’re aware of.

This is a great principle to staple to your brain too.

Long gone are the days of hacking specific counters/markers. Sure, we’re still limited, but we’re in good shape, especially with thorough guides like this.

This is quite an interesting technique. It makes total sense that it would work as a conversion optimiser, but I can’t help feeling like it’s dishonest and a rather dark pattern. That’s conversion optimisation for ya.

I just love how Ethan talks about writing, publishing and design. He takes such good care of his own website too.

Scott’s has launched a new site for his legendary design book and what’s that? He’s doing a video course with…Piccalilli? 😎

More to come on that in the future.

P.S. this is really nice.

Thanks for reading this issue of The Index. You can get future updates by subscribing.

Until the next issue, take it easy 👋
Andy